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Berlin Q&A: On the stand with...

Jack Parkin, Key Account Manager of Farah Vintage and Jason McKey, National Account Manager of Farah Brands at Seek Trade Show Berlin.

What’s new with Farah for spring 14?

We’re launching a basics range for the first time this season, including t-shirts and shirts. It’s exciting as it was directly in response to demand from buyers who were asking us to do it. We try never to do carry-over styles, but this basics collection will be available all year around. Wholesale prices range from £8 to £22. 

We’ve also expanded our swimwear range for spring 14. We actually launched it for spring 13 but it was a limited trial and we only had one style available. This season we’ve expanded it to six printed styles using the same prints from our shirts range. 

We’ve also got a new accessories range but we don’t have it here. 

And elsewhere in the collection?

On our Farah Vintage range we have about 70 items in the collection this season and in our 1920s line slightly less. The Farah Vintage look remains quite trend-led with some key prints, especially tribal prints, while the 1920s range takes the theme ‘Heroes of Invention’. We’ve added details like wooden buttons and leather appliqués to key pieces.

What are the wholesale prices like this season? Any change?

No, roughly the same as ever. About £12 for t-shirts, £20-26 for shirts and £ 34-46 for jackets.

How have you found Seek so far?

It’s our second time here, we moved from BBB which was seeming a little tired to us. We really like the vibe here at Seek. It’s a little quiet but it’s only the first day so far and people do tend to go to BBB first.

Is it more of an international vibe or have you seen many British buyers?

We’ve just taken on some new European distributors, so it’s been nice to see some new opportunities from European buyers. As far as the UK goes we see the shows as a good opportunity to catch up with buyers we already work with - for us we tend to have more UK orders written when we show over there. 

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