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Berlin Q&A: On the stand with...

Thomas Bottger of German womenswear brand Oui at Berlin trade show Panorama.

How are you finding the fashion trade at the moment?

Retailers know they are not going to sell more units and so they need to sell items of more value. So we have brought in more garments at higher price points giving consumers more value for money.

How has the collection changed for spring 14?

The looks are more sporty and are less constructed than they have been in the past. We have adapted some of our dresses to give a slouchier silhouette.

How has Panorama been this season?

It is the perfect trade show. Over the past 10 years in Germany we have missed a place for premium commercial brands. People are looking for new brands and are very open to talking to you. It’s been very busy however around the middle of the day it tends to be quiet because people are tactical about what time of the day they come out as the show is quite a way from the other trade shows. This is why it is busier in the morning and in the late afternoon.

 

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