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Berlin trade shows autumn 17: Everything you need to know

The domestic market braved the snow and sub-zero temperatures of Berlin once again at autumn 17 editions of the twice-yearly trade shows in the German capital on 17-19 January.

Exhibitors at all five shows (Panorama, Premium, Seek, Bright and Show & Order) said there were lower numbers of international buyers in attendance, particularly from the UK, but they hailed the autumn 17 edition a success, thanks to the strong turnout from German retailers.

There was also a smaller presence of buyers from other European countries this season, including the Netherlands, Scandinavia, Italy and Poland.

Drapers spent the first morning sussing out mainstream exhibition Panorama, home to the latest collections from big German mainstream brands such as Meyer, Luisa Cerano and an animal print-themed Marc Cain.

Predictably the halls close to the entrance were bustling as buyers meandered through the large impressive stands, taking in the inspirational VM if not actually writing orders. The outer halls were a lot quieter and caused some concern from brands – however, the afternoon provided a more bountiful footfall flow.

After a swift lunch (following a not so swift queue) the Drapers team explored what contemporary show Premium had on offer.

Busy aisles and glowing feedback from exhibitors prevailed in some halls. But those towards the back – as at Panorama – were less than pleased with turnout on the first day.

Nevertheless, momentum built on the second day at Premium, as well as at streetwear show Seek.

Seek was steady from the get-go on day two as buyers – and team Drapers – formed an orderly queue to get into the venue when it opened.

Although few UK buyers were in attendance, the show had a positive vibe and many exhibitors said it was busier than the first day (Tuesday). The simple layout made it easy for visitors to whizz around stands while bopping along to music from George Michael.

The Drapers team then made its way back to Premium, where a similarly upbeat atmosphere prevailed.

Womenswear brands in the popular hall seven said the aisles were busy from early morning and there had been a good flow of buyers all day.

However, the story at skate show Bright and women’s and accessories show Show & Order was very different.

Some brands at Bright complained that footfall in neighbouring Seek was much better and buyers had yet to filter down to the Bright hall.

When Drapers visited Show & Order, the aisles were empty and exhibitors confirmed that footfall had been very low as buyers prioritised the bigger shows.

Predictably the final day at Panorama was quiet but brands praised a good turnout overall.

While the aisles were largely empty some exhibitors said big players such as Zalando made an appearance on the final day, as they had more time to chat on the stands.

As the Marc Cain stand gave its final roar – yes, really – brands left the autumn 17 show satisfied and ready for the rest of the show season.

 

 

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