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Best in the show: Casual fashion Spring 15

In the second of our series, two more sales agents tell us about the pieces that are flying out of their showrooms.

Juls Dawson Director of Just Consultancies

Juls Dawson

Juls Dawson

1. AKA

Bento baseball T-shirt, £16.50

“Buyers have shown a big interest in this men’s piece, which retails at £50. It can be worn on its own or as a layering piece and shows a nod to technical American sportswear with a contemporary twist. AKA is a versatile streetwear range and is being picked up by menswear and womenswear buyers alike.”

2. Ichi

Bevuga twin set - top, £13; trousers £14.99

“This women’s twin set covers all the trends with its indigo-style blue and white colouration and top-to-toe matching print. At Pure London we had a fantastic response to this range and have high hopes for spring 15.”

3. Mi-Pac

24-carat gold bumbag, £7.10

“We’re very excited about this season’s range from Mi-Pac, which is bang on trend. Unisex bumbags have been introduced for the first time in a variety of colours and initial reaction from our buyers has already been incredibly strong.”

4. Jovonna London

Scandinavia trench coat, £26

“A new women’s brand for us this season, Jovonna London is much loved for its affordable soft tailoring and as a silhouette this has fast become part of its key DNA. This season’s Scandinavia trench is quickly becoming one of our most selected styles by buyers across all indies and key accounts.”

5. Wåven womenswear

Elsa Mom Jean, £17.85

“Buyers are so far loving rip and repair and our boyfriend fits when it comes to denim, and this style is a perfect combination of both. It’s bringing back the 1990s.”

6. Wåven menswear

Stig shorts, £13.30

“Retailing at £40, this is going to be a big piece for spring due to the really soft fabric, which is jersey denim in a blue wash, made with 1% spandex for elasticity. Buyers have shown a lot of interest in the style.”

Jon Clements Sales manager at The Clear Agency

Jon Clements

Jon Clements

1. Publish

Fleece jogger, £24

“As the creator of the original jogger pant, Publish is continuously reinventing its signature design and is offering capsule collections of each new jogger style. The Fleece Campaign collection aims to be the new classic in a man’s wardrobe and is going to be a really big seller worldwide. These smart fleece bottoms have a slightly extended front and back rise, a slim leg and ribbed jogger cuff.”

2. IuterControl

Panel shirt, £32

“As with every season, Iuter has brought a host of new innovations and prints to the table; for spring 15 this is within the theme of human engineering. This print seems to be a favourite with buyers because of the use of colour and repeat patterns, contrasting with
a simple-style shirt.”

3. Nana Judy menswear

Ellis button-down baseball shirt, £16.67

“Buyers have loved this shirt as it’s a great crossover style between sports and streetwear. Spring 15 is the brand’s first global range, hitting key trends across the continents and dropping simultaneously in Europe, the US and Australia.”

4. This Is a Love Song

Dazed dress in pyramid print, £33.50

“I could have picked almost any style from the collection this season because it’s been such a hit with buyers. It’s just unique. The pyramid print is reflective of the brand’s home in Bali, while the reflective aspects hint at the rave culture which This Is a Love Song is designed around.”

5. Nana Judy womenswear

Roam dress, £20.37

“The spring 15 collection sees Nana Judy take on a more sophisticated and tailored approach to womenswear - the Roam dress in Wanderlust print showcases the brand’s love of print in a feminine and wearable way.”

6. Creep

Floral mac, £62

“[Creep designer] Hiroshi Awai is known for his mix of print fabric and utilitarian cut and this piece completely embodies that. The functional mac in floral print has stood out and grabbed menswear buyers’ attention so far, although it’s really one for the peacocks.”

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