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Brands out in force at Première Vision

It was a busy three days at textile show Première Vision Paris, which took place on 13-15 September. 

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Exhibitors reported brisk trade and praised the high turnout from retailers including Topshop, Next, Marks & Spencer and Asos, although some reported a slight dip in the number of French visitors.

Organisers said they had also seen large groups from luxury labels, including Dior, as well as new brands early in the show and a strong contingent of UK, German and Spanish buyers were out in force. Many exhibitors said they had seen an increased interest in athleisure and textiles suitable for casual wear.

Fashion director Pascaline Wilhelm pointed to a trend for a more muted colour palette of pinks, greys and chocolate browns, adding it was a ‘less casual’ season with a renewed focus on structure.

There was a visibly increased security presence at this season’s event, following on from recent terror attacks in the city, although security fears failed to dampen the mood. Exhibitors said it had taken longer than normal to enter the exhibition due to stricter searches.

“We’ve seen people from the Middle East and Russia and some UK, although we tend to focus on the international markets at Premiere Vision,” said Alex Marsal, head of sales for EMEA at Liberty Fabrics.

“It’s the biggest show and across the three textile fairs we’ve been at so far this year, we’ve seen 30-50% more visitors.”

However, he added the market was still tough for many fashion retailers.

“Buyers are pickier at the moment because there is increased pressure on them to deliver.”

View from the show 

Prachir Shah, marketing manager for Arvind

“It’s been a good show with a strong footfall. We had about 40 visitors on day one and around the same on day two. We’ve seen M&S, Next, C&A, Burton, Fat Face, all the major brands with a presence in Europe. Printed chinos and indigo fabrics have gone down very well and in general people are looking for fabrics that handle and drape well.”


Eser Ogucu, marketing team lead at Sanko Tekstil

‘We’ve had buyers from Next, Marks & Spencer and Topshop here as well as lots of international customers. There has been a lot of interest in new fabrications for athleisure, streetwear and shapewear, as well as shiny fleece fabrics, wool Tencel blends, aged denims and metallics, lurex and velvet. It’s been really busy, we were rushed off our feet.’

Dimitar Yankov, area manager at Miroglio Textile

‘We’ve seen everyone from the likes of Asos to Phase Eight and Seraphine here. This edition has been better than the last one and the first two days were really busy, a bit quieter on the last day. We’re still sampling a lot for spring 17 and we have some early autumn 17 collections but they will develop more as the season progresses and fashion weeks take place.’

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