Brands including Pretty Green, Original Penguin, Drunken Monkey and Duck and Cover have signed up menswear show Stitch, which will run August 7 – 9 at London’s Earls Court 2.
Weekend Offender, Silas, Merc, Superga, Headworx, Lambretta, Sebago, Cushe footwear, Cat and Skin Shoes have also joined the line-up.
The next edition of the show has a new creative concept, which has been described as gentlemen’s club meets modern man. Brian Duffy, Stitch founder, said it has been working with Antony Wallace, the former creative director of trade show 40® and label Trigger Happy, to “take Stitch to the next level”.
Duffy added: “For the August event, we have some exciting developments lined up in terms of the floor plan and the entertainment element of the show.”
The new elements include the Stitch Chop House, a section dedicated to men’s grooming that will offer haircuts, shaves and general grooming advice, and it will also have celebrity tattooist Lou Molloy, who recently launched his own menswear collection, working from a special “studio” section of the show.
Stitch will again run alongside Pure Spirit, the contemporary spin-off of womenswear show Pure. Duffy said the two shows “really complement each other” and both have grown as a result of the partnership. “Stitch brings a much needed forward thinking level of innovation to the menswear market.”