Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Brands sign up to new look Stitch

Brands including Pretty Green, Original Penguin, Drunken Monkey and Duck and Cover have signed up menswear show Stitch, which will run August 7 – 9 at London’s Earls Court 2.

Weekend Offender, Silas, Merc, Superga, Headworx, Lambretta, Sebago, Cushe footwear, Cat and Skin Shoes have also joined the line-up.

The next edition of the show has a new creative concept, which has been described as gentlemen’s club meets modern man. Brian Duffy, Stitch founder, said it has been working with Antony Wallace, the former creative director of trade show 40® and label Trigger Happy, to “take Stitch to the next level”.

Duffy added: “For the August event, we have some exciting developments lined up in terms of the floor plan and the entertainment element of the show.”

The new elements include the Stitch Chop House, a section dedicated to men’s grooming that will offer haircuts, shaves and general grooming advice, and it will also have celebrity tattooist Lou Molloy, who recently launched his own menswear collection, working from a special “studio” section of the show.

Stitch will again run alongside Pure Spirit, the contemporary spin-off of womenswear show Pure. Duffy said the two shows “really complement each other” and both have grown as a result of the partnership. “Stitch brings a much needed forward thinking level of innovation to the menswear market.”

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.