For spring 14 this UK brand has introduced ‘sun-safe swimwear’, an all-in-one swimming costume that offers factor 50 sun protection.
Co-founder Imran Hassan said it had been well received as consumers are increasingly concerned about skincare.
The suits come in ladybird, duck and zebra designs. The collection for boys and girls ranges from newborn to eight years old and also includes jerseywear, from T-shirts to dresses. Wholesale prices range from £3.50 to £15.
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