After a soft launch for autumn 12, Original Penguin decided to increase the profile of its kidswear for autumn 13 by exhibiting at Bubble London.
By Monday morning of the show this had paid dividends, with the brand upping its stockist numbers from five to 23. Wholesale prices range from £7.20 to £18 and the collection is for boys aged two to 12. Key pieces include checked and printed shirts, striped knitwear and chinos.
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