Quality fabrics and quirky prints led the way among the fresh labels at this Islington exhibition.
Andy & Evan
The boyswear brand for ‘little gentlemen’ makes its UK debut for autumn 12 after launching in the US for spring. It offers shirts with bottom snap closures (named the ‘shirtzie’), rugby shirts, twill trousers, cashmere sweaters and ties. Attention to detail is second to none, including elbow patches, paisley linings and football buttons.
Prices: £5 to £23
Contact: 00 1 646 758 6572
This colourful T-shirt and sweatshirt brand has introduced knitwear for the first time this season. The range of cosy knits features images such as lightning strikes and lions. Dandy Star has opted for a Wild West theme for autumn 12 with cowboys, Indians, snakes and stars just some of the motifs adorning the tops. It targets boys and girls aged from one to teens.
Prices: £11 to £30
Contact: 020 7923 7208
Part of Bestseller group and the younger sibling to Jack & Jones and Vero Moda, Name It exhibited at Bubble for the first time this season. The boys’ range focuses on denim alongside cargo pants, graffiti-covered sweats and photo-print tees.
The girls’ offer includes 10 different coloured jeans, tunic-style tops and knitwear.
Prices: £2.95 to £22
Contact: 0161 836 6820
Injecting an element of couture into the kidswear market, Pale Cloud is a relative newcomer to the scene, launching in 2011. It places itself alongside the kids’ collections of luxury brands Chloé and Dior. The range, for girls aged two to 12, includes pieces such as trench coats and dresses with intricate embellishments and pleating in a palette of dusky pinks, golds and greys.
Prices: £27 to £170
Contact: 07970 383188
Portuguese brand Play Up is yet to break into the UK market but is hoping to target department stores and indies with its collection for boys and girls aged from three months to 14 years. The predominantly cotton-based range includes pastel-coloured tops, coats and blouses for girls and checked shirts and rugby shirts for the boys.
Prices: £7.15 to £17.48
Contact: 00 351 253 879 009
That’s Not Fair
That’s Not Fair, which has launched for autumn 12, is already setting its sights on bagging accounts with Harvey Nichols and etailer AlexandAlexa. The UK brand offers smart daywear for boys and girls aged four to 13.
Key pieces for autumn 12 include trench coats and blazers in plum and chocolate shades plus shirts with detachable pussy bows.
Prices: £9 to £59
Contact: 020 3130 6789