Buyers who attended kidswear show Bubble London this week said it was quiet compared with previous editions, despite organisers reporting a marginal rise in visitor numbers.
Although many of the indies Drapers spoke to wrote orders at the event, which took place at the Business Design Centre in Islington and reported a 1.4% rise in visitors compared with the year before, many said they felt underwhelmed.
“I felt it was really empty,” said Emma Wright, co-owner of kidswear indie Ten Little Monkeys in Wilmslow, Cheshire. “I’m glad I went but it didn’t blow me away. I signed up two brands but felt no one was doing anything really exciting.”
Marianne Muir, owner of etailer Toucan Kids, said there was a lot of repetition: “I noticed a lot of copycat behaviour among the brands and didn’t think there was anything new.”
However, Jane Wiles, owner of kidswear indie Not So Big in Highgate, north London, said she felt “inspired” and wrote five orders.
In the door: visitor numbers rose 1.4%