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By Walski takes it to extremes

Last week saw the opening of concept store By Walski on Redchurch Street in London’s Shoreditch.

Owner Franck Bywalski is the co-founder of X-Treme Video, a distribution firm for extreme sports films, and has curated a brand mix that reflects both the cultural and sartorial sides of action sports.

Names including menswear label Commune de Paris and Danish rainwear label Rains sit alongside image-capturing products from the likes of GoPro. The store also has a space for art exhibitions and video screenings.

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