Drapers speaks to Mike Rankine, head of sales at Zatchels.
Which trade shows are key for Zatchels?
This is our first European trade show. We do Pure normally in the UK as well, and we’ll do the next Pure for sure. We chose Capsule because we’ve recently signed German agents, so we want to get to our German customers.
It’s quite early in the season, and we work to short order, so we can get orders from the earlier trade shows out to customers before the later trade shows have even begun.
Anything new we should be looking out for?
We’re moving away from our traditional split leather and offering more finishes – a pull-up leather, and a fine Italian grain for example.
Any other new developments you’re keen to show off at Capsule?
We want to market the quality of our products more. For example, the quilting on our new range of patent bags is produced in the same factories that Chanel uses for the quilting on its bags. We offer a lifetime guarantee on our products, and so we want to highlight the label inside the bag, which identifies the maker of each individual bag. If there’s ever an issue, we can trace the bag back to its maker and in theory that bag will go back to the person that made it for upkeep or repair.