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Commercial thinking by Ben Sherman

Ben Sherman has announced the opening of its first east London store on Commercial Street.

Slap bang between Spitalfields and Brick Lane markets, Commercial Street looks set to be the next retail hot spot following the recent development in the area, including pop-up mall Boxpark and the emergence of Redchurch Street. Ben Sherman is using the Commercial Street store to introduce Modular Blanc, a space dedicated to branded retail that will take up one floor of the store and showcase emerging British brands, artists and design collectives.

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