Copenhagen’s biggest trade show CIFF got off to a steady start this week, with the first three days of the four-day event welcoming a solid number of visitors, although some brands believed that this season’s new dates and the sunny Danish weather had caused buyers to stay away.
Taking place at Copenhagen’s Bella Centre from August 3 to 6, the 50,000 sq m show moved its dates forward a day earlier this season, meaning it only overlaps with neighbouring Danish show Gallery, which runs from August 6 to 8, for one day.
While many praised the show’s sleek look and reorganised layout, the widely varied offer of mainstream, contemporary, streetwear and directional names didn’t appear to pull in the same number of buyers as previously seen, although exhibitors were still positive.
“It’s been good, we had a fantastic first two days,” said Thomas Kingo, area sales manager for Dranella, part of the DK Company. “Our stand has been crowded with lots of people, we haven’t felt a difference [to last season] although it’s been mostly appointments as a lot of people are still on holiday.”
Mia Buck, sales manager for Denmark at denim label NYDJ, believed the show was quieter than normal. “Business is picking up, so it’s strange that there are fewer people here. The people that are here are of a good quality, but the date change has made a small difference. Maybe people are still on holiday too, I think the really good weather has kept people away.”
Christian Budde, sales agent for menswear brand Han Kjøbenhavn echoed her sentiments: “It’s been quiet compared to the likes of Jacket Required in London. I think it’s because of the change in dates; it’s messed up the schedule. It’s a really beautiful show; it’s just missing some people.”