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Cos and the art of a good partnership

Next month Cos will partner with Frieze Art Fair for the third year, with the retailer sponsoring the Frame area of the show, which supports galleries under six years old.

To reflect this in store, Cos will exhibit students’ and graduates’ work (a piece by Peter Bennett, pictured) in its windows from October 10. This may not work for everyone, but it shows that thinking outside the fashion box for partnerships can prove fruitful.

www.cosstores.com

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