J by Jasper Conran is more casual and colourful than usual with apple green and purple bursts in a range that includes notch-neck T-shirts, hooded sweats and canvas barrel bags. There’s still a Riviera twinge, with navy jackets (£70) and baby blue and white-striped shirts (£38), but overall this is softer than previously.
Likewise, Rocha John Rocha has a softly washed look with pink chambray shirts (£38.50), linen trousers (£36) and slubby indigo chambray shorts. St George by Duffer raids the archives to roll out cheeky slogan T-shirts (£18) and heavyweight hoodies (£40) alongside checked and Bengal-striped shirts (£32).
The Jeff Banks casual range inhabits cleaner, more minimal territory with macs and Harrington jackets alongside print shirts and two-fold chinos.
Red Herring is colour confident and geek-friendly, with a North American worker look showing checked shirts, dry denims with slim-blade ties and down-filled gilets. Tailoring takes a slim silhouette, including long-drop jackets from the J by Jasper Conran range, and shorter versions including super-slim suits from Ben Sherman.
- Red Herring gilet with contrast zips
- Grey three-piece one-button single-breasted Jeff Banks suit with shawl-collared waistcoat
- Lightweight coloured chambray shirts
- Floral-printed shirts
Right for the market?
Red Herring speaks coherently to fans of the North American blue-collar look. With a more casual slant – most noticeably from J by Jasper Conran – this is a relaxed offer. The deciding factors as to whether or not blokes plump for it will be their satisfaction with the price and shopability.