Delmod has returned to a more classic look for autumn 09 to suit its core customer, compared to its spring collection which had a more contemporary look. Jackets and cardigans are longer and fabrics include lightweight pure wool in shades of pink and purple, along with cornflower blue and taupe. Silhouettes are softer and layering is big. Red is a key colour for Delmod, from cherry red and burgundy to raspberry. Silver is also strong, a wet-look puffa-style quilted jacket helps lighten basic charcoals and greys. Embellishment and studding on tops create added surface interest. On outerwear a quilted, puffa coat in mocha with detachable fur collar stands out.
- Purple twin-set knit, with studded neckline d
- Raspberry wet-look gilet
- Graduated stripe polo-neck in raspberry, grey and black
- Red and black checked jacket, with a crinkle-effect material new to Delmod
- Soft fuchsia cardigan jacket, with a lining for a softer handle
Ann Millson, country manager for UK and Eire
“Customers are looking for coats. It’s been so cold that people have got wear out of them recently and there is a real need for them. We’ve made jackets with a softer silhouette and changed the way we line them. It’s a more relaxed look, a cross between a cardigan and a jacket. Delmod has a broad customer base, but it is a certain customer, and they want that classic look. We have a new logo and marketing campaign for Delmod as well. We’re trying really hard to support our customers. There is a new attention to presentation for autumn, characterised by a lighter, more feminine look.”