Industry insider’s share their thoughts.
I’ll be viewing only. London Collections: Men may be more helpful to international buyers as I think it’s geared more towards them. I’m sure it’s aware UK business is tough so the effort is put into international, which is a good strategy as there are many more opportunities than in the UK, where there is little outside London.
We’ll use LCM to initiate our viewpoint in terms of trends and buying direction for spring 14, although it’s unlikely we’ll actually place orders there, as the environment is a little transient for us to give the dedication and attention we normally give to the collections in an appointment scenario.
LCM is a destination for buying - there are brilliant ideas on show but we’re also seeing an increasingly commercial mindset from the designers.
The collections from the likes of Richard Nicoll and Nicholas Kirkwood last season were on a par with Paris and Milan for well-designed but wearable clothes.
We’ve never used LCM for placing orders. It’s so early that we prefer to view, then amend our budgets if we see something we like. Many of the designers are keen to get orders in early so they can launch production, but I would only look to do this if it was a collection that we knew for certain we would buy.