Industry insider’s share their thoughts.
We’re usually invited to view the larger collections ahead of the trade shows. So the shows (Bread & Butter, pictured) tend to be most useful for us to spot exciting new brands. Our team also likes to use the shows to get a feel for how brands represent themselves, so we can replicate their look and feel on our site.
We tend to avoid trade shows and visit the showroom where possible. Shows can be good for sourcing new brands, but the main showrooms we deal with are good at presenting new brands to us. They know what we’re all about so will usually be relevant.
We may go to Scoop (pictured) this year as it’s a smaller, more focused show.
Trade shows have always been important. They give us the opportunity to view hundreds of collections in a short time, and they are great for an overview of up-and-coming trends. Shows on my radar are Pure (Lauren Pope for Little Mistress pictured), Scoop, and Who’s Next.
Trade shows (Who’s Next, pictured) are still relevant. We all need an out-of-office forum for looking at product, discussing business, and building relationships. Anyone who thinks otherwise has just become cynical. For me it can be the only opportunity to spend time with suppliers and the team.