Double Two, shirting connoisseur since the 1940s and frequent heavyweight in the Drapers’ Indie Index, has lowered the pricing on its classic Paradigm range.
Lowered by an average of 15% for spring 14, with wholesale prices around £15 for a shirt.
For a more trend-led look the shirt brand has also introduced details such as mix-and-match trims, contrast fabrics and additional piping across its collections.
The brand has more than 500 stockists in the UK and Republic of Ireland, and formal menswear designer Judith Waring said this “is a response to what we are seeing in the market. We need to show we are aware of what customers are looking for”.
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