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Gandys’ army of ambassadors

Drapers Footwear Award-winning flip-flop brand Gandys launched an initiative this month to raise money to open a children’s home in Goa.

Founded by brothers Rob and Paul Forkan, who lost their parents to the 2004 Sri Lanka Tsunami, the brand already donates 10% of its profits to its Orphans for Orphans charity. Its latest mission sees the brothers seeking 230,000 customers to become brand ambassadors, matching the 230,000 lives lost in the tsunami. Through buying an exclusive pair from the Gandys pop-up in Selfridges’ Shoe Galleries, shoppers receive a unique ambassador passport, detailing how they’ve contributed to the brand’s target. Inspiring customer engagement and charity in unison: this is an enterprise worthy of admiration.

The Selfridges pop-up opened on June 3 for one month. Prices range from £20 to £30

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