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George at Asda menswear

Spring 10


Men’s tailoring rolls out an updated silhouette for spring 10 at George at Asda. Low-slung 1sb and 2sb suits in grey checked cloths and plain grey with a slight sheen make for an impressive value offer at just £49 per suit.

In the mainline, graphic T-shirts come in various prints, with key looks like a skull print coming in at £6 on a washed-out pink background. Plain-coloured Y-necks with contrast trims are just £5 while denim includes panelled jeans for £18 and mid-blue straight legs at £6. Bengal-stripe shirts at £10 feed into spring’s key workwear look, as do denim-style cotton shirts. 

In the Boston Crew sub-brand, the emphasis is on soft handles and premium-feel fabrics rolled out across a familiar nautical/preppy look. Striped polos (£8) and rugby tops (£10) form the core of the offer, with cable knits (£10) and a padded gilet (£8) adding interest. Casual shirts come with breast pocket and epaulette detailing for a military feel, with some appliqué patches tipping towards retro Americana. On the formal side, shirts are just £6 and come in a variety of plains and subtle stripes.

Key pieces

  • Padded lumberjack shirt
  • Denim shirt
  • 1sb grey suit
  • Brown gilet
  • Right for the market?

Some key trend boxes are ticked here with chambray shirts and panelled engineered-style denims feeding into the workwear trend. But this is a much more compelling collection when considered in terms of the categories it covers. All bases are covered, and with enough beyond-basic design cred for the range to merit the ultra-competitive menswear prices. This is a step forward for George.

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