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George at Asda: menswear

Autumn 10

The look

A collegiate look features in George at Asda’s menswear for autumn 10, with Abercrombie & Fitch-style hoodies, intarsia knits and plenty of check shirts, which start the season in lightweight fabrics before moving on to check flannel shirts. Double-breasted knitwear, toggle-knit cardigans and shawl collars add a directional edge, as do leather and quilted jackets. Faux leather is used on Converse-like trainers.

The supermarket has also upped its trend credentials in formalwear, with slimmer lapels and 2sb suit jackets. Shirts come in plain colours including light blue and white, checks or stripes, with contrast collar and cuffs and some bright pink versions lifting the collection.

Key pieces

  • Navy blue suit
  • Intarsia-knit cardigan with shawl collar
  • Faux-leather jacket

Right for the market?

Yes, with a good balance of casual and formal wear pieces. George at Asda has responded to growth in its tailoring collection by expanding its shirting offer and including 100% cotton shirts. Prices remain keen, with shirts ranging from as little as £4 to £10 and suits retailing at £35 for a jacket and £14 for trousers.

In casualwear, George at Asda has increased the quality of some of its T-shirts by introducing a technical finish, which maintains the original look and feel of the garment.

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