Gerry Weber’s collection for autumn 09 has a strong emphasis on glamorous outerwear. Faux fur coats, embellished necklines and leather biker jackets in strong colours are key. Short jackets are presented in lightweight fabrics, with down-filled gilets in fake fur. Cornflower blue and purple stand out in this colourful collection. There’s been a shift in the business towards Edition, which is Gerry Weber’s more casual brand, focusing on knitwear, outerwear, trousers and blouses, as buyers are looking for a softer silhouette and a more relaxed look. Younger looking shapes and wide-leg trousers are strong.
- Purple leather biker jacket
- Patched wool jacket, featuring a mix of prints and checks in a soft wool-mix with grey ruffle neckline
- Quilted, black coat with detachable fur collar and belt, contrast stitching on the pockets
- Honey colour fake fur three-quarter length swing coat
Howard Ross, country manager for UK & Ireland
“For the UK market customers are looking for smaller options and sharp key pieces. We’re not as strong with basics in the UK, our customers don’t want them, there’s so much competition on price at that level of the market. It’s tough at the moment, there are fewer customers out there, but retailers should focus on reducing options and buying more depth, without taking it to the extreme. Newness and colour are key for next season, retailers should buy little and often, keeping it tight to increase stock turn. Show it, sell it and move on.”