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Graduate Fashion Week 2013: George Gold Award

Lauren Smith, Edinburgh College of Art

Lauren Smith

Lauren Smith

The winner of the George Gold Award receives a prize of £20,000 to kick-start their fashion career, plus the opportunity to work with the George at Asda team on a capsule collection.

It’s no surprise, then, that one aspect of winner Lauren Smith’s collection praised by the judges was how commercially ready it was. They said her personality shone through and it is easy to see how, with imaginative doodles and paperclip adornments used across stunning separates. The thoughtfulness of the design was obvious throughout the collection, which would certainly look at home on the high street. But it was Smith’s skill that stood out, with leather work, appliqué and printing techniques all utilised to great effect. Though tying in nicely as a fully realised collection, each look was surprising, balancing creativity with commerciality to take home the top prize.

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