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Happy Socks ventures into underwear

Swedish label Happy Socks has added a new underwear range for autumn 14.

Available now for an August delivery, it comprises jersey briefs for women and woven and jersey boxers for men. Pieces tie in with the brand’s signature bold look, with patterns including dots, paisley, zigzags and stripes in bright colours. The brand launched in 2008 and its socks are sold in 70 countries. UK stockists include Urban Vintage in Ipswich, Topshop and Topman in London and Oi Polloi in Manchester.

Wholesale prices for underwear start from £5.18 for women and £8 for men. Sock prices range from £3.20 to £10.

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