Industry insider’s share their thoughts.
Many of the collections in New York and Milan have shown designers making efforts to reconnect with their core brand values. London, in particular, goes from strength to strength exploring how to make unique propositions in a commercial way (Peter Pilotto, pictured).
I do think this season’s fashion weeks have become more commercial. Previously, fashion weeks were limited to high-end brands but this is no longer the case. Not only are high-end brands diversifying to offer more commercial and affordable lines, but more casual brands are choosing to show at fashion week (Whistles, pictured).
I found the shows were quite commercial. The difficult retail environment has encouraged brands that have survived to listen closely to feedback from their stockists. Although the most avant-garde designers have maintained their creative identity, many have focused on creating flattering silhouettes and easy-to-wear separates, such as Zeynep Tosun (pictured).
My customers are looking for something that is wearable, will last for more than one season and at a realistic price. I was pleased to see there was a lot more on offer at London Fashion Week this time that catered for this. Zoe Jordan’s collection (pictured), for example, uses beautiful fabrics, is still very on trend but can be worn by a wide range of ages.