A khaki and a safari theme dominate H&M’s menswear collection. Khaki shirts, trousers, jackets and shorts all feature heavily. The key directional piece is a khaki all-in-one boiler suit with shorts with an elasticated waistband and pockets.
The safari theme runs alongside a nautical theme as blues and dark greys are used alongside horizontal and vertical stripes. T-shirts and tailored blazers are mixed with some more relaxed, comfortable pieces such as jogging bottoms and hoodies.
A sharp blue suit stands out in the collection for its simple, chic look. A blue tailored suit, coupled with a vertical-striped shirt, gives the collection a smarter look.
- Khaki overalls (£39.99)
- Linen-mix blazer (£49.99) and trousers (£19.99)
- Button-detail hoodie (£19.99)
Right for the market?
This collection cements H&M’s reputation as the retailer of choice for young, savvy men seeking both casual and smart pieces.
The mix of nautical and safari provides customers with a range of commercial trend options, allowing shoppers to push the boundaries or play it safe.
The khaki pieces will pull in the typical young customer while the smart blue suit should appeal to a slightly older, more sophisticated customer. Prices in this collection remain affordable.