Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

H&M Menswear

Spring 11

The look

A khaki and a safari theme dominate H&M’s menswear collection. Khaki shirts, trousers, jackets and shorts all feature heavily. The key directional piece is a khaki all-in-one boiler suit with shorts with an elasticated waistband and pockets.

The safari theme runs alongside a nautical theme as blues and dark greys are used alongside horizontal and vertical stripes. T-shirts and tailored blazers are mixed with some more relaxed, comfortable pieces such as jogging bottoms and hoodies.

A sharp blue suit stands out in the collection for its simple, chic look. A blue tailored suit, coupled with a vertical-striped shirt, gives the collection a smarter look.

Key pieces

  • Khaki overalls (£39.99)
  • Linen-mix blazer (£49.99) and trousers (£19.99)
  • Button-detail hoodie (£19.99)

Right for the market?

This collection cements H&M’s reputation as the retailer of choice for young, savvy men seeking both casual and smart pieces.

The mix of nautical and safari provides customers with a range of commercial trend options, allowing shoppers to push the boundaries or play it safe.

The khaki pieces will pull in the typical young customer while the smart blue suit should appeal to a slightly older, more sophisticated customer. Prices in this collection remain affordable.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.