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House of Fraser: Menswear

Autumn 10

The look

House of Fraser’s menswear own labels Howick, Linea and New & Lingwood were scattered among the numerous branded collections at the department store’s press day, meaning it was difficult to find more than a handful of own-label stock.

Linea’s shirt offer covers checked and paisley prints and sateen finishes, teamed with cream chinos. There is also a strong offering of Fair Isle knits. Key pieces at Howick include a tweed jacket and a blue quilted check shirt.

Traditional tailoring such as a Prince of Wales check suit and more directional pieces including a grey woollen blazer with broad red and white stripes make up the offer at New & Lingwood. Quilting is key, with a sleeveless padded jacket nodding to the heritage trend.

Grey, khaki and navy make up the palette across the collections.

Key pieces

  • Woollen broad-striped blazer
  • Quilted riding jacket
  • Grey Fair Isle knit

Right for the market?

Even though the own labels were comparatively hidden at the press day, what was on offer impressed, with strong trends such as Fair Isle knits, directional tailoring, plaids and brushed shirting. One trend missing was grunge, which was rife at Topman and H&M, and could have formed part of Howick’s offer.

The quality of cuts on tailoring was strong, while prices on key pieces ranged from £99 for a Howick tweed jacket to £170 for a collegiate-striped New & Lingwood blazer.

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