Industry insider’s share their thoughts
It’s an important region for us as we continue to grow our presence internationally - our 130 stores across nine territories in Asia account for 23% of our international sales. Fashion and style are key for customers in our priority markets, Shanghai and Hong Kong, where our Autograph (pictured) and Limited Collection ranges are very popular.
We’re currently producing less out of the Far East compared with a few years ago due to newer manufacturing markets. We’ve always looked to Japan for more fashion-forward themes while Korea is also good for up-and-coming trends. We sell a selection of Hong Kong brands - one of note is Izzue (pictured) - giving us a global approach to our offer.
It’s very important! We’ve always shipped globally but we’re now focusing on the Far East via PR and marketing. We launched a dedicated Chinese website a year ago.
We’ve increased our offer from 98-plus labels to more than 230, including Chloé (pictured).
Following the success of the foreign signage in our London stores during the Olympics we’re considering making them a more permanent feature. We want to communicate the value they’ll find in our store to them as well as British customers. We’ve previously translated signage for tourists into Mandarin and other languages (pictured).