Industry insider’s share their thoughts.
Despite the weather and continued bad news about the economy, we’ve had a really strong start to the season. Summer denim styles are working well with lighter washes and distressed finishes and the boyfriend jean is this year’s must-have. New brands to Black White Denim like 5Preview and Denham (pictured) have been amazingly well received.
The fact that spring hasn’t sprung by mid-March has delayed the usual enthusiasm for the new collections. However, the fact our sales mix includes occasionwear alongside casualwear provides us with a commercial buoyancy aid in terms of selling fashion. On the smart casualwear side of things, Sahara, Blue Willi’s and Oui (pictured) have maintained a steady level of interest.
We’re experiencing a busy start to spring 13 and our regular customers are loving the new collections. However, we’re working harder than ever to keep the brand mix interesting (Baum und Pferdgarten, pictured). The biggest problem for us is the weather, because if it’s freezing outside very few clients have the foresight to try spring clothes, let alone buy them. But there’s been a good reaction so far.
We’ve had a fantastic response to spring 13 so far. The season is bright and cheerful and despite the cold weather, customers are embracing the lightweight knits (By Malene Birger, pictured), neon-coloured blouses and tailored trousers. Dresses are selling well too, whether black or bright coloured. Compared with this time last year, customers are eager to refresh their wardrobes after the long winter, both online and in store.