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How important is Première Vision to your designs?

Industry insider’s share their thoughts.

Style Council

James Ronald

Aside from giving an insight into key fabric and colour trends for seasons ahead, it allows us to build a relationship with mills as well as with factories. It provides direct access to mills from all over the world and I can have more involvement in the fabric sourcing for our future products.

Kestin Hare

It’s like some mad religion I believe in and have to attend twice a year regardless. Fabric in design comes first for me, some people would argue the other way around but cloth inspires me and as a woven designer I love seeing the new ideas and construction finishes, and this has some say as to how the next collection is going to look. I can’t understand designers that do not go – it is like the Bible.

Bora Aksu

I always find it really important to visit Première Vision. Coming straight after London Fashion Week means I’m still in that creative mode so I can look at what is new. Talking with suppliers on the state of the trade is also key. It’s certainly my priority show.

Gary Janes

If you wish to understand international fabric trends, and by association fashion in general, Première Vision is without doubt the portal to the future. It does not have a French bias. Instead it democratically offers both European and Asian fabric sources to give a balanced and informed outlook.

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