Industry insider’s share their thoughts.
The market landscape over the past four years has shown kidswear being one of the only fashion categories with strong and consistent growth. 2013 has been a momentous year so far for AlexandAlexa. We hosted the very first Global Kids Fashion Week, a platform for designers including Chloé (pictured, spring 13) and Paul Smith, as well as emerging brands.
We continue to see significant growth in kidswear and Harrods has expanded its offering to more than 66,000 sq ft.
We’ve also seen an emergence in fashion houses developing children’s clothing and customers have responded to it. This is particularly evident across brands such as Oscar de la Renta (pictured, autumn 13). Our clients are looking for pieces with quality and longevity.
I’ve observed a shift in the industry away from less business-minded players towards a more business-focused attitude. Buyers that visit us (Caramel Baby & Child, pictured) at shows are increasingly bigger players, with clear strategies, large budgets and a strong desire to invest. The business has become a new focus for the industry and I see this continuing, with large growth in this market.
We’re growing at around 40% a year by focusing on what we believe in: a transparent supply chain, beautifully designed clothes (Frugi, pictured), strong support for our retailers and the passion to make things ethically. Frugi’s success shows there are definitely growth opportunities in the kidswear market at the moment, for brands which stick to their core values.