Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

How much do the catwalks influence your buying?

Industry insider’s share their thoughts.

Style council

Donna Ida Thornton

I always keep an eye on the catwalks. It’s important to know what is out there, and in which direction the season is going. For seasons it was Balmain, then Isabel Marant and Jil Sander (pictured). I look forward to the shows to see who will lead the charge, but I also listen to my customers. They are instinctive and know what they want.

Jo Davies

Buying for Black White Denim (pictured), surely all I have to do is buy black, white and denim? While this may be true, I need to ensure I’m buying a relevant selection. Catwalks, fashion week and the press have an impact, but it’s important to not get too carried away. Stick to your gut, your sell-through report, your customer and your budget.

Pamela Shiffer

Styles on the catwalk hold the key to my buying, season to season. I go for the watered-down version that fits into my customer remit. Valentino, Chanel, Dior (pictured), Victoria Beckham and Stella McCartney have huge impact on trends influencing my customers. You could call it ’style of envy’.

Caren Downie

Our designs (own label, pictured) are definitely influenced by the catwalks as they set the tone, but as trends become more diverse, it is a question of reinterpreting them appropriately. Influences coming from street style, celebrity and vintage have increased as shoppers have more access to online imagery.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.