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How relevant is London Fashion Week to you?

Industry insider’s share their thoughts.

Style council

Annabel Mount-Kirk

It’s always good to support LFW, and some of our team went to a few shows like Moschino Cheap & Chic, Temperley London (pictured) and Paul Smith. However, on buying appointments we get to see the collections up close so you can touch the clothes, and it’s sometimes easier to see the more commercial pieces.

Alexander Antoniou

Personally, I don’t enjoy fashion week. Going to shows (Clements Ribeiro, pictured) is nice, but I’d much rather see the clothing up close, where I can evaluate it and talk to the designer or agent. In this day and age, where we can easily find interesting designers in showrooms or online, I prefer being able to build relationships this way rather than in LFW’s hectic atmosphere. 

Janine O’Keefe

It’s an important occasion for the stores that carry mainline collections and is great for spotting new talent. The runway shows are always a treat to watch and to pick up on trends and colours. However, it’s not a key event for me as the prices are too high for my store and clients. Pure London (pictured), Scoop and some of the European shows are more relevant.

Daniela Benson

We went to the Scoop trade show (pictured) rather than London Fashion Week. We do all our buying in showrooms in London. We didn’t see anything new at LFW last year, which is why we didn’t go this year. We don’t have time. We usually do a different show each season.

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