Industry insider’s share their thoughts.
We’ll reserve 35% of our budget for in-season, as in this climate we need to adapt quicker to what works and what customers want. We’ll back brands that thave good sell-through. American Vintage and AG Jeans (pictured) consistently perform and have a good stock programme.
We’ll spend most of our budget on forward orders to guarantee stock availability. Relying on in-season stock this year will be tough as most big brands are cutting stock levels.
We know what our customer wants and what brands perform now. But we’ll put aside a small budget for top-ups in season. (Lewis Yates, pictured)
I split my buy into forward order, short order, denim and accessories. I buy around 80% of my forward order upfront with a 20% margin for repeats and clearance. Short order makes up about 30% of my budget and is fantastic for brands such as American Vintage (pictured), where you continually top up in season.
We plan to spend 85% to 90% of our seasonal buy upfront, leaving 10% to 15% for short orders and repeats. We’re seeing an increase in brands offering short order and in-season additions, such as J Brand (pictured) and Current/Elliott, so it’s important to factor these into our plans. It’s essential that we can respond to customers’ needs.