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Ida expands into tees with capsule range

Ida, the denim brand of the eponymous independent store owner Donna Ida, has expanded its offer for spring 14 to include a capsule collection of T-shirts and sweatshirts for the first time.

It has been created in collaboration with designer Simeon Farrar, who also recently worked with ethical brand People Tree. The four-piece range incorporates quirky slogans such as ‘Chihuahua Power’ and is still available to buy now for a February/March delivery. The collaboration will continue next season. Wholesale prices range from £24 for a vest, to £28 for a T-shirt and £35 for a sweatshirt.

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