Industry insider’s share their thoughts.
I’ll be visiting Bread & Butter, Platform and Micam. B&B is early and has all the best footwear brands, so it’s a good opportunity to see how strong everyone’s ranges are and what’s coming through. Platform is the best US show and it’s in Vegas! Micam’s lost its excitement and it gets quieter each season, but it’s still the only serious shoe show in Europe and therefore worth a visit.
We’ll be visiting Micam and Pure London but if I had to choose one it’d be Pure (pictured). The footwear at Pure has become more impressive over the last few seasons and it’s important to support a local show where the emphasis on footwear is increasing. The diversity of brands in recent years has meant we’ve come away with many new, exciting brands, including Chinese Laundry and Holster.
The must-do show is Platform in Vegas – it’s a fantastic place to find new international brands and for inspiration away from Europe. The US market should be ideal for the trend for more casual footwear.
Bread & Butter, Pitti Uomo and Expo Riva Schuh are all worthwhile, particularly as they are scheduled early in the season. B&B (exhibitor Addict, pictured) has less footwear exhibitors than previous seasons but the LOCK hall generally gives a good indication of trends.