Premium womenswear label Rag & Bone is opening the doors of its long-awaited first London store tomorrow.
The Sloane Square flagship is split across two levels, each covering just over 2,000 square feet.
The interior has been inspired by Rag & Bone’s New York flagship, with exposed brickwork and brass features as well as an iron staircase.
Rag & Bone’s full range of womenswear, menswear, denim and accessories is available at the store, which will officially open on July 25.
Managing partner David Neville said: “Rag & Bone is essentially a New York brand but our collections have always been influenced by our British roots, so it
made total sense for us to open our first European flagship store in our hometown. London has always been a very exciting place in the fashion industry, now more so than ever.”
Neville also hinted at further store openings, saying he hoped the label would “really resonate with Londoners” and that the Sloane Square strip could be “the first of many”.