Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

In the bad weather, which trends and brands are performing well?

Industry insider’s share their thoughts.

Style council

Janine O’Keefe

Brightly coloured jeans and separates have been a strong trend for spring 12. Brands that have performed particularly strongly for us are MiH jeans, 0039 Italy and Braez. However, the adverse weather has impacted our high-summer collections from Cool Change to Paul Smith swimwear and anything white.

Sally Heath

Our customers react so much to the weather so this week blazers and wellies are back on the agenda. But bearing in mind that the weather can’t always make the decision for evening, you will always need a great dress for a wedding/party and we are definitely seeing that coming through strongly.

Gary Edgley

We’re seeing strong sales in leather jackets right now, especially across contemporary brands such as Acne, McQ and Theory. They’re a great alternative to heavier coats in wet weather. We also have a wonderful waterproof parka from Marc by Marc Jacobs which has almost sold out this week.

Sarah Welsh

The sales on summer outerwear and our leather areas have continued to perform well, bucking the trend for usual trading patterns. Jackets generally as a trend item are really benefiting from the weather, but we’ve seen our customer switch to this or a boyfriend jacket to luxe up her printed cotton dress. Looking at the cruise collections there are a lot of jackets.

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.