Industry insider’s share their thoughts.
Brightly coloured jeans and separates have been a strong trend for spring 12. Brands that have performed particularly strongly for us are MiH jeans, 0039 Italy and Braez. However, the adverse weather has impacted our high-summer collections from Cool Change to Paul Smith swimwear and anything white.
Our customers react so much to the weather so this week blazers and wellies are back on the agenda. But bearing in mind that the weather can’t always make the decision for evening, you will always need a great dress for a wedding/party and we are definitely seeing that coming through strongly.
We’re seeing strong sales in leather jackets right now, especially across contemporary brands such as Acne, McQ and Theory. They’re a great alternative to heavier coats in wet weather. We also have a wonderful waterproof parka from Marc by Marc Jacobs which has almost sold out this week.
The sales on summer outerwear and our leather areas have continued to perform well, bucking the trend for usual trading patterns. Jackets generally as a trend item are really benefiting from the weather, but we’ve seen our customer switch to this or a boyfriend jacket to luxe up her printed cotton dress. Looking at the cruise collections there are a lot of jackets.