Industry insider’s share their thoughts.
We pre-buy our New York collections during the menswear shows in Europe, so the late timing isn’t a great concern for us. We do try to see the New York shows, though – Michael Bastian and Rag & Bone (pictured) are particularly well worth the wait.
We didn’t attend the New York men’s shows [this season]. Generally, by this time in the season we have spent our OTB (open to buy budget). To reserve monies for this late in the season would be a risky strategy. We do, however, have an agent in New York who scouts up-and-coming designers (Mark McNairy, new for spring 13 pictured). New York is still an important market for us.
We don’t go to the New York men’s shows, mainly because Europe provides an abundance of talent to cover our needs (Paul Smith, autumn 12, pictured). When we work with New York brands, we go to their showrooms in Europe. This makes our market timings more efficient.
I don’t usually make it to New York Fashion Week. It’s true that it falls late in the menswear buying season compared with the Florence, Milan, Paris, Berlin and Copenhagen shows. I find I am able to see all the brands I target each season here in Europe, either in their own showrooms, with agents at multi-brand showrooms, or at the trade fairs. So I don’t feel I am missing out.