Industry insider’s share their thoughts.
Streetwear is now a huge influence on the fashion market. There has been a marked change in the footwear of choice from a smart shoe or boot to a trainer or running shoe. At Asos, bomber jackets, sweatshirts (Asos, pictured) and T-shirts have seen a significant increase in sales, while Nike is one of our best-selling brands.
There is a clear rise of the sports luxe trend running through many spring 14 shows. The trend is more chic and luxury than ever before. There has been an increase in sporty bombers, especially reversible ones.
There are also a lot of sweatshirts and T-shirts we’ve bought into, for example Saint Laurent and Raf Simons (pictured).
There’s been lots of mesh, nylon and technical fabrics (Christopher Raeburn, pictured) on show that have stood out in what has been quite a similar showing to the previous season. The tag ‘streetwear’ is becoming a little clichéd now though, with many brands diluting their DNA in order to get on the bandwagon.
Streetwear with a formal twist has been emerging on the catwalk over the past few seasons. It has become more prevalent recently with technical pieces appearing in showrooms. It is showing on the shopfloor as well, with brands such as Creative Recreation trainers (pictured) selling exceptionally well.