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Jaeger: Menswear

Autumn 10

The look

Jaeger’s menswear collection remains classic and formal for autumn 10 with a good choice of suits, shirts, trousers and fine knits.

Interesting twists come via 1950s and 1960s teddy boy and mod styling such as a midnight blue one-button suit jacket with black collar and pocket detail and plain cotton shirts with buttons concealed by a thin, vertical-striped panel.

High-quality fabrics show through in a strong outerwear offer, which features short and full-length coats in thick wool in both double and single-breasted styles, in addition to the perennial belted trench.

Suits are slimline and largely 1sb, including classic three-piece suits with double pockets and modern styles with contrast trims.

Key pieces

  • Slimline pale grey 1sb suit with double pockets
  • Cropped military coat
  • 1950s-inspired blue jacket with contrast collar

Right for the market?

Jaeger plays it safer with its menswear offer than with its diverse womenswear collection. Yet its sophisticated, classic customer will find the sort of quirky detail and dandyish styling that justifies Jaeger’s higher price points.

The refined gentlemen who have grown up with Jaeger will invest in its classic and exquisitely cut suits and coats, while younger shoppers could be persuaded to trade up from the likes of Reiss for the sophisticated eccentricity of the men’s Jaeger London sub-brand.

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