Surrealist pop art teamed with heritage fabrics are the inspiration for Jaeger’s spring 11 menswear range. Classic fabrics are reinvented to give pieces a modern, trend-led twist - pinstripe suits range from wide to thin stripes, a jacket fades from charcoal to black with a subtle dip-dye effect and a gingham shirt fades from gingham at the top to stripes at the bottom.
Nautical stripes are key, along with polka dots on T-shirts.
Jaeger shows an appetite for playing with fabrics, with examples including the trim of a suit that appears to be in relief but is printed directly onto the fabric, and reversible jackets. Silhouettes are slim with narrow sleeves, ensuring a more youthful appeal.
- Gingham and striped two-tone shirt
- Navy suit with trim
- Navy duffle jacket with nautical, pinstripe lining
Right for the market?
The clever use of fabrics gives Jaeger a point of difference in its spring 11 menswear collection, which justifies the premium price points. The retailer is launching Custom Made by Jaeger, a made-to-measure suit service, for spring 11 in its larger stores. Fabrics will be made in the UK and prices will start at £750. This new service, along with the use of engineered and heritage fabrics, will give Jaeger an edge on its rivals in terms of design and further its premium credentials.