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Jaeger

Spring 10

Looks

Heavy on the wow factor, Jaeger’s menswear takes the template for classic menswear and updates it fro spring 10 with slim silhouettes, luxe-fabrics and some seriously peacockish details – like the architectural prints. Taking inspiration from IM Pei (creator of the Louvre pyramid) and Frank Lloyd Wright these are geometrics on wovens and more subtle criss-cross pleats stitched flat onto collars. With denim-finish cotton/wools offering an upscale take on the workwear look and techy nylons mimicking the feel of parachute silk on outerwear this is a sumptuous range that blends clean lines with cute detailing. Purple, bright cyan blue and gold stories inject plenty of colour. The newly unveiled Jaeger by Jaeger range adds an archive capsule with sporty knits, a reversible Harrington, Bengal striped shirting and jacquard woven suits.

Key pieces

  • A black wool seersucker 2sb suit
  • Degradé black and white geometric print shirt
  • A cotton/wool blend three-piece suit with a denim finish
  • A silk-touch lightweight nylon mac in either bright blue or gold


Right for the market?

This is menswear for the refined and be they younger shoppers graduating from Reiss or classic-addicts, there is something in here for any well-heeled gent. So, yes, this is right for its market – and that’s mostly because on every item there is some sort of detailing that sets it apart from imitators and rivals, be it an under-the collar button or a crease-resistant yarn. With “affordable luxury” as the strapline, this season sees Jaeger install lower entry prices and somewhat democratise its range with shirts from £65, and suits at about £450.


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