Your browser is no longer supported. For the best experience of this website, please upgrade to a newer version or another browser.

Your browser appears to have cookies disabled. For the best experience of this website, please enable cookies in your browser

We'll assume we have your consent to use cookies, for example so you won't need to log in each time you visit our site.
Learn more

Jaeger

With a store badly in need of attention, this environment doesn’t warrant the premium prices.

Product 6/10

Jaeger has three of its lines available in store – younger line Boutique by Jaeger at the front of the store, followed by mainline Jaeger and premium range Jaeger Black. The Boutique range has a clear nautical influence that is at times a bit too literal, with sailor collars on tennis-style dresses.

In addition to nautical, the 1950s and 1960s are the most prominent trends throughout, interpreted via shift dresses and full skirts.

A typical spring colour palette of red, navy and lemon dominates, with a lack of print, one of spring’s key trends.

Value 6/10

Sitting in the upper pricing tier, at times Jaeger doesn’t reflect its steep pricing structure. A cotton polka-dot shirt is £160 in the Jaeger mainline but compared with a comparable offer in silk at Hobbs priced at £99, this seems expensive.

A 100% cotton dress in red with kick-out skirt is £160, although with no lining this is steep when French Connection has similar styles at competing quality.

Experience 6/10

On entering the store there is a freestanding fixture, with cards promoting a discount offer focused on the Boutique range. Most product is down the right-hand wall and is not very inspirational to browse considering the retailer’s premium nature. The dressing rooms are basic and service wasn’t attentive, with no approach in-store without a prompt. Overall the store is understocked and looks to be in the transitional stage between autumn and spring drops.

18/30

Have your say

You must sign in to make a comment

Please remember that the submission of any material is governed by our Terms and Conditions and by submitting material you confirm your agreement to these Terms and Conditions. Links may be included in your comments but HTML is not permitted.