A lack of trend influence means this store is overshadowed by some of its rivals in the centre.
Jigsaw’s product offer was never going to set the most directional trends, but nor would we expect it to. What it does have though is some strong basic and transitional product such as pocket shirts, cashmere jumpers and chunky sweaters. Drapers would have liked to have seen an interpretation of more trends in the Jigsaw vein – there are no coloured jeans (they could have been toned down in the Jigsaw colour palette) or printed trousers, meaning the retailer misses out on a massive spring 12 trend.
Quality is what Jigsaw prides itself on, with a strong range of luxurious materials and little product under £100. A 100% cotton navy sweater is £89, a navy silk pocket shirt is £120 and a baby pink cashmere and merino wool jumper £110. When it comes to value versus quality, Jigsaw offers a lot for the money but the failure to move on much from last season lowers the value rating.
An absence of colour in this store means Jigsaw doesn’t feel as spring-like as other stores; although Drapers wouldn’t expect to see neon brights, a nod to seasonal colours would have made it feel more current. The store is tidy and well stocked with a full range of sizes, but the side-hanging rails don’t make the most of the product on offer and the space in-store could be better utilised. Staff were friendly, although in a store of this size customers deserve a more attentive approach. Shop staff also failed to offer alternative styles.