The design team behind young fashion label Lashes of London is launching new short-order brand So London for autumn 15.
Aimed at a slightly older and dressier customer than Lashes’, the concept is an ‘office to dinner’ collection of pieces that can be dressed up or down. Dresses are key, including panelled body-con shapes or more playful fit-and-flare silhouettes, ranging from simple plain styles through to embroidered and embellished evening-ready designs, alongside separates including tailored culottes, cropped trousers, shirts and blouses.
As a speedy trend-led brand, buyers will be able to pick from new styles added to the So London wholesale website on a weekly basis, with autumn 15 sales starting from mid-July.
Wholesale prices range from £6 for a blouse to £18 for a dress.
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