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London Edge

The alternative fashion show was bursting with new launches, bright graphics and quirky design details.

Abbey Dawn

Pop star Avril Lavigne’s womenswear label launches worldwide for spring 12. Taking its name from Lavigne’s childhood nickname, the punk-inspired collection is dominated by bold prints including distressed skull and crossbones, grungy tie-dye effects and stars and stripes prints on skinny jeans, slim-fit T-shirts, dresses and hoodies.

Prices: £10.83 to £29

Contact: 01202 388509

Vice Versa

New for spring 12, short-order brand Vice Versa offers vintage-inspired unisex T-shirts featuring cartoon graphics and retro prints including Space Invaders, Rubik’s Cubes and space hoppers. Designed and manufactured in the UK, pieces come in white, grey, sky blue and saturated mustard and feature a faded finish that gives a worn-in, vintage look.

Prices: £9.50

Contact: 01482 216904

Newbreed Girl

Colourful US women’s T-shirt brand NewBreed Girl offers eye-catching designs with cute and vibrant prints. Inspired by the Los Angeles rave scene, vivid brights and fun cartoon characters cover casual hoodies, T-shirts, vests and joggers. New for this season are reflective UV and glow-in-the-dark pieces.

Prices: £8.50 to £22

Contact: 01332 208604

Iron Fist

A smarter look comes through for spring 12 at Iron Fist. There is more of a focus on denim, chinos and smart check shirts for men, and dressier styles for women including sequined blazers, lace dresses and glittery vests. Graphic prints remain strong on T-shirts, vests and hooded jumpers, as well as on new loungewear.

Prices: £10 to £25

Contact: 01202 338509


London brand Toxico introduces preppy varsity jackets for spring 12, featuring contrast-colour sleeves and branded appliqué badges for both men and women. Printed T-shirts continue to dominate the rock ‘n‘ roll-influenced collection, coming in a range of designs inspired by tattoos and horror films in a palette of black, red and white.

Prices: £7.25 to £23.50

Contact: 020 8803 3461


Showing in the adjoining The Ledge skatewear show, Nottingham brand Bantum offers T-shirts, vests, sweatshirts and hoodies for both men and women which have fun graphics and quirky design details. A crew-neck jumper is key, coming with an oversized front pocket in customisable colour combinations, alongside T-shirts featuring rabbit graphics.

Prices: £11 to £22

Contact:07817 534390

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