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LondonEdge and LondonCentral

Spring 10

Vintage pieces, playful prints and burlesque influences inform streetwear brands’ latest women’s collections

Pop Boutique
As well as its own designs, this eclectic brand also sells recycled vintage pieces. Key items include flannel checked shirts and a double-breasted black duffle coat.
Prices £6 to £22
Contact 01704 834403
www.pop-boutique.com

Sweet & Co
This accessories brand covers a full spectrum of jewellery and bags, from rings and necklaces to patent handbags. The main theme is sweet treats, including ice cream prints.
Prices POA
Contact +852 91982026
www.sweetandco.it

Get Cutie
Based in Brighton, this brand manufactures all of its dresses here in the UK. Prints for next season veer from playful vintage fairground horses to Russian dolls and birds.
Prices £20 to £42
Contact 01273 687768
www.getcutie.co.uk

Iron Fist
Footwear is a new category for Iron Fist but its signature statement designs have been translated. Super high courts feature ghost motifs and sequinned skulls.
Prices £8 to 25
Contact 01202 571571
www.ironfistclothing.co.uk

Bordello
This footwear brand is inspired by  burlesque dancers. Vertiginous heels come encrusted with rhinestones or adorned with ornate detailing.
Prices £9.50 to £43.50
Contact +1 800 295 6318
www.pleaserusa.com

G-heaven
A regular at LondonEdge, motifs within the spring 10 collection range from meadow florals and fruits to forest animals. Zip details add a tougher edge.
Prices £8.50 to £14
Contact 020 7272 7000
www.gheaven-uk.com

Ruby Rocks
Ruby Rocks has gone more glamorous, with black and gold being the dominant hues on v-neck tie-dyed dresses with sequinned necklines and anchor prints.
Prices £12 to £35
Contact 07973 718301
www.rubyrocks.com

Killer Strawberry
T-shirt and accessories brand Killer Strawberry features original artwork from artist Alan Burdett with motifs including strawberries, dinosaurs and robots.
Prices £7 to £10
Contact 07779 336957
www.killerstrawberry.com

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